http://www.enqii.com/press EnQii Latest News and Press Releases Thu, 24 Jul 2008 18:39:48 +0000 http://backend.userland.com/rss092 en July - August 2008 [ view ] April - May 2008  [ view ] http://www.enqii.com/press/2008/07/24/enqii-newsletter/ http://www.screenholdings.com/Enqii_POD.html http://www.enqii.com/press/2008/06/03/ajay-chowdhury-ceo-of-enqii-holdings-podcast/ Contrary to what many marketers would like to believe, there is no such thing as a “captive audience” anymore. In fact, in today’s digitized world, the term is misleading and even lazy. It implies that an audience has no choice but to watch what you push ... http://www.enqii.com/press/2008/05/28/moving-targets/   The most powerful version of Flash to date delivers unprecedented content performance and flexibility New York -- EnQii, a global leader and innovator in the digital signage out-of-home market, has incorporated Adobe's FL3, a powerful tool for animated content creation and playback, for use with its digital signage players. With the support of ... http://www.enqii.com/press/2008/05/28/enqii-adds-most-powerful-version-of-flash/ Partnerships Signed with PingMobile and LocaModa New York -- EnQii, a global leader in the digital out-of-home market, is taking aim at the future of digital signage networks by partnering with PingMobile, a full-service mobile agency, and LocaModa, a mobile social platform provider. By joining forces with PingMobile and LocaModa, EnQii ... http://www.enqii.com/press/2008/05/09/enqii-advances-new-media-triad-with-mobile-phone-interactivity/ Location, Location, Location There are those who would argue that the introduction of digital signage does not really raise any new questions about location. But that is a moot point and on several different levels. Read more: The Times Digital Signage http://www.enqii.com/press/2008/05/08/messages-on-the-move/  On the one hand, shoppers today are more harried than ever and appreciate nothing more than efficiency. On the other hand, shoppers are more harried than ever and appreciate nothing more than relaxation. handheld devices that, frankly, are more interesting to many consumers than any ad or promotion that might ... http://www.enqii.com/press/2008/04/21/the-majority-report/  Wal-Mart may own the fifth-largest television network  in America, but it is a mistake to assume that Wal-Mart TV  is a medium like ABC, NBC, CBS or FOX. While it is true that Wal-Mart’s television network reaches something like 130 million viewers each week, its viewers are very different from ... http://www.enqii.com/press/2008/04/21/just-in-time-television/ Two macro-dynamics are driving the next generation of digital screen media at retail. The first dynamic is the change in technology, and the second is the transition from early adopters into retail's mainstream. Taken together, these two dynamics are creating exciting new opportunities. However, it requires shedding certain myths. The opportunity ... http://www.enqii.com/press/2008/04/21/across-the-divide/ The retail environment is becoming increasingly competitive, and as a result more retailers and brand owners are looking to break away from the price vs product consumer mentality. This is achieved through creating differentiation and winning customers by delivering enhanced service and customer experience. In order to do this retailers ... http://www.enqii.com/press/2008/04/17/frame-of-mind-in-retail/