Wayfinding Loyalty - The Hub Magazine
February 7, 2008
No kind of loyalty program — regardless of how brilliantly executed it is — will compensate for a product or service that’s just plain bad to the bone. However, it is a mistake to assume that loyalty cards are just a tactic that can’t build loyalty on a strategic basis. It would really be helpful if more retailers took a page from commercial office buildings and created a system of touch-screen “wayfinding” stations throughout their stores that helped us navigate…
Download PDF
Toronto