EnQii joins Out-of-Home Video Advertising Bureau

Investing in Industry Growth with OVAB

New York — EnQii, a global leader in the digital signage out-of-home market, extends its industry leadership and commitment to industry growth by joining the Out-of-Home Video Advertising Bureau. OVAB is the official pro-industry trade association whose mission is to promote the growth and adoption of out-of-home video and digital networks among national and local advertisers.

As an OVAB member, EnQii joins other respected companies in the digital-out-of-home industry including Arbitron, CNN, CBS Outernet and Target Stores.

“Membership in OVAB further enables EnQii to better serve its customers, especially where advertising is a part of their monetization of their network,” says Stuart Armstrong, President of EnQii Americas.  “We also look forward to the high-level of collaboration as we all work to create a healthy and sustainable industry.”

“Companies that offer robust and turn-key solutions for the digital out- of- home market are critical to the growth of the industry,” says Suzanne Alecia, President, OVAB. “OVAB applauds EnQii for their early involvement and participation in the organization.”

EnQii is also an active member of POPAI, the global association for marketing at-retail where they are active in the creation of industry standards.  By participating in the education of the advertising community and by playing a role in setting standards for the out-of-home industry, EnQii stays at the forefront of an ever-evolving media landscape.

About EnQii
EnQii is a global leader in the digital signage and out-of-home media marketwith offices in New York, Toronto, London, Dubai, Hong Kong and Shanghai. As one of the world’s truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii won the 2008 DIGI Award for outstanding technology in the healthcare category for the WHEN Network.