EnQii Adds Most Powerful Version of Flash

 

The most powerful version of Flash to date delivers

unprecedented content performance and flexibility

New York — EnQii, a global leader and innovator in the digital signage out-of-home market, has incorporated Adobe’s FL3, a powerful tool for animated content creation and playback, for use with its digital signage players.

With the support of FL3, EnQii continues to deliver across the “new media triad” of digital signage, mobile devices and the web, thus enabling its clients to raise the value to their digital out-of-home networks.

Jeffrey Leder, President of the Casino Channel Network and an EnQii customer, says “This offers us significant benefits as we exploit a much broader value proposition for both the casino-hotel owners and our advertisers. It’s now much easier to create content for our digital signage networks and also use it for mobile and web-based platforms in order to support integrated marketing campaigns.”

Michael Willems, EnQii’s Chief Technology Officer, adds that licensing FL3 for use with its digital signage players has many benefits. “Advanced scaling and image optimization technology reduces the memory footprint of Flash files by 50% making it faster, more reliable and is more in tune with digital signage requirements,” said Willems.

Specifically, Willems says that by licensing FL3, EnQii Flash media files flow natively from our RemoteTransfer solution, which enhances performance. He cites the example of content such as animated text is even sharper and animates more smoothly across the screen. As Willems puts it, “this puts RemoteTransfer and our clients ahead of field in this important area.”

In addition, the FL3 capability unlocks EnQii’s partnership with LocaModa, a mobile platform provider that enables consumers to interact with digital signage with their cell phones. “FL3 provides the interface between cell phones and digital signage, opening up a world of interactive opportunities,” Willems said.

 

About EnQii

EnQii is a global leader in the digital out-of-home media market with offices in New York, Toronto, London, Dubai, Hong Kong and Shanghai. As one of the world’s truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enable them to advance their overall customer communication strategy for many years to come. EnQii won the 2008 DIGI Award for outstanding technology in the healthcare category for the WHEN Network. For more information, please visit www.enqii.com.

 

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