My personal instore shopper

As most of us know, when we shop on Amazon.com they have some clever software that provides us with recommendations based on what other members are buying when we log on to the site; that remembers what we have bought and suggests other similar products that we might like and even has our ‘own’ store.

This is relatively easy to do online and the interesting challenge is how does one do this in the bricks and mortar world? Loyalty cards are one options and companies like Tesco and DunnHumby have show how to do this extremely effectively.

Another interesting way forward is to create more interactivity within digital signage systems within the store. At EnQii we are exploring this in several ways…

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My Personal in-store shopper