Frame of Mind in retail
April 17, 2008
The retail environment is becoming increasingly competitive, and as a result more retailers and brand owners are looking to break away from the price vs product consumer mentality. This is achieved through creating differentiation and winning customers by delivering enhanced service and customer experience. In order to do this retailers and brands need to harness their consumer research and find new ways of deploying and leveraging new and innovative in-store marketing technology.
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Toronto
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