SECURITY IN DIGITAL SIGNAGE TECHNOLOGY

Digital Signage, or Digital out-of-Home (“DooH”) technology is becoming ubiquitous. The old way of communicating with customers out of their home environment, using paper posters sent around the country, is no longer very useful: these posters are static; they do not always
arrive; they are costly to send; they are hard and costly to change; they are environmentally unfriendly, and they offer limited flexibility in terms of “narrowcasting”.

This is where Digital Signage comes to the rescue. You can now send whatever media you like to whatever player groups. You can change the
content whenever you like. The content can be moving, not static, and can be full-screen or use a split screen layout, or you can switch between
the two at will. You can even add interactivity and RSS-based data feeds and weather forecasts.

Just as important: you know when your players and screens work and when they do not. You even get proof of play “affidavits”.

All this flexibility, however, needs to be very carefully implemented. If you can change content at will, can a clever hacker not do the same? Will all your stores be showing political or pornographic messages or skulls tomorrow? It has happened on more than one occasion and the
consequences can be onerous to say the least.

Read Full Article:

SECURITY IN DIGITAL SIGNAGE TECHNOLOGY