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Virginia K. Cargill joins EnQii's Global Advisory Board
Industry leader to help EnQii clients to generate higher returns
EnQii, a leading global digital signage company, today announced that Virginia K. Cargill, one of the leaders in the Digital Out of Home Industry in North America, has joined its global advisory board. The board has been created to provide EnQii’s customers with world class strategic advice in advertising sales, digital merchandising and out of home strategy.
“We are excited and honoured that Virginia has agreed to join our advisory board,” said Ajay Chowdhury, EnQii’s CEO. “As the Digital Out of Home industry continues to grow rapidly, her experience in building one of the world’s premiere Digital Out of Home brands, together with her web, in-store and brand marketing experience, will add immense value to our clients and help them secure greater returns from their investment in digital out of home media.”
“I am very pleased to be working with EnQii’s advisory board at this exciting time in the growth of the industry,” said Ms. Cargill. “As we emerge from these difficult economic times, brands are recognising that digital signage is a critical consumer touchpoint before they make their purchasing decision and EnQii has shown a deep understanding of the effective use of the medium to influence consumers in retail and other environments on a global basis.”
Virginia Cargill has more than 30 years of experience in the consumer packaged goods and in-store marketing industries, as a client, service provider and successful entrepreneur. She is now a Venture Partner with Alerion Partners in Rowayton, CT. Prior to joining Alerion Partners, Virginia was President & CEO of CBS Outernet, formerly SignStorey, Inc, a digital media company focused on the grocery industry that was acquired by CBS in October, 2007. At the time of acquisition, SignStorey’s network included 12 different retail banners, over 2,000 screens, had 23 different content channels and reached over 72 million consumers every month. During her term as President of CBS Outernet, the company added the GameStop TV network to its offerings and completed its 4,000 store installation in April, 2010. Prior to that, Virginia was President of Lamaze Publishing Company and the Newborn Channel, which became iVillage Parenting Group after the company’s sale to iVillage Inc. in 2001. Virginia has also held significant leadership roles with in-store communications provider ActMedia (now News America Marketing, a division of News Corp.), where for over 12 years she helped develop and manage some of the most successful in-store promotional products ever launched. Virginia began her career at General Mills and Proctor & Gamble after she received degrees from Wellesley College and the Northwestern Kellogg School of Management.
Virginia is the President of the Board of Trustees at Fairfield Country Day School, Fairfield, CT. and is also a trustee of the Pomfret School, Pomfret, CT.
Other members of EnQii’s advisory board include David Hearn (formerly CEO of Cordiant Group), Jeff McElnea (formerly CEO of Einson-Freeman, the global promotions agency), Jerry Hill (formerly CEO of Initiative Media – UK/Eire), James Lim (formerly CEO of Digital Media Group, China) and James Abdool (formerly CEO of TSC Music Systems).
About EnQii
EnQii is a global leader in the digital signage and out-of-home media market with offices in New York, Toronto, London, Hong Kong, Shanghai and Melbourne. As one of the world’s truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii has recently been voted as the number one global digital signage provider for the third year in a row by www.DailyDOOH.com. For more information go to www.enqii.com.
Media Contact
Stuart Armstrong, EnQii North America, 212-675-7820
stuart.armstrong@enqii.com