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On the new client front, I am very pleased to announce that we have rolled out ten major new clients in the first half of the year. What is particularly significant about these is that along with the industry maturing, large corporations are emerging in the space and beginning to roll out digital signage as the benefits it brings for their businesses become more prevalent. Included in these is the likes of McDonald’s. Additionally, we have continued our growth in the health sector with significant rollouts for Care Media, Take Care Health, Spectrum Health Network, Cruise Media and the newly signed Health Media Network. We give brief descriptions of how these companies are using Digital Signage later in this newsletter.
We are also pleased to update you on our EnGage platform. As the industry evolves, the demands on the software will continue to increase. The EnGage platform has been developed to provide the most effective advertising, merchandising, and communication tools for our customers while continuing to deliver at the lowest cost of ownership. EnGage’s key focus is to provide the most effective way of influencing the customer at the point of purchase and engagement and as part of this, we have partnered with Tru-Media in North America and Europe to provide effective monitoring and dynamic playlist management depending on who is looking at the screen.
Finally, we are delighted to announce the establishment of our new advisory board. The board brings together senior industry practitioners to help advise our clients. The board counsels on various topics ranging from the most effective advertising sales strategy and how digital merchandising can be made to provide the best returns, to operating effectively in China.
We continue to remain cautious for the rest of the year, although there appear to be signs of optimism in the economy. I would like to thank our customers and partners for making us their solution of choice and we will ensure that we continue to deliver for them.
Best,
Ajay Chowdhury
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