The Customer Engagement Convergence Webinar

Webinar Description:
How mobile, digital signage and social media converge to create active touchpoints and connections with customers. See how screenmedia technologies can create a sustainable dialogue with your target demographic to lead them down the path to purchase or toward your own ROI.

Watch this webinar to:

• Learn how retailers can engage consumers in-store with digital signage and link with social media and mobility to create sustainable dialogue with customer.
• Hear how Starbucks, Macy's and Best Buy are bringing their stores to the customer and increasing brand equity.
• See how smart signage is changing consumer/shopper communications, and connecting multichannel retailing.
• Hear first-hand how Six Flags is using this technology to drive guest traffic, increase in-park sales and drive new streams of revenue.

Hot Topics

As a thought leader at the forefront of innovation, EnQii is committed to developing the Digital Out Of Home Industry and driving a rich and exciting experience for our customers with full end to end solutions underpinned by the lowest total cost of ownership.

Digital Signage to us is about

– Connecting People through technology
– Engaging them with relevant content
– Influencing them to make a decision

And we are proud to provide thought leadership in these areas.

Developing the right strategy for your network?

Customers will only respond where they see your messages adding value to their out-of-home experience. With so much media fighting for customer attention, your communications strategy must disrupt the customer's journey and, at the same time, capture their attention and create short-term value. The best digital media networks optimize three key elements - marketing, media and technology - and EnQii are experts at all these.

We start by reviewing your marketing needs and commercial objectives. Using more than a decade of real-world experience, EnQii knows what kind of content will work best for you – whether it is a branded network or purely underpinned by operational or merchandising benefits.

After gaining a detailed understanding of your marketing needs, EnQii will move on to deciding on the most appropriate use of the media. This includes mapping customer flow and dwell-time, determining the best media mix, branding, screen placement, fascias and determining the right content-development process. We can also guide you through the regulatory and trading compliance considerations. After these critical analyses are completed, EnQii will work closely with you to develop the best technology solution in order to deliver the greatest return at the least cost.